Etere provides a portfolio of solutions including Ad Insertion, Airtime Sales, linear playout automation, censorship, hierarchical storage management archive, media asset management, newsroom, and closed caption subtitling. There are four versions of the Etere MAM - enterprise, production & post-production, news and graphics. For this review the Enterprise MAM is analysed. From the marketing, it appears that this is an assortment of applications rather than a unified platform.